INTRODUCTION
ABOUT
Stack Info Labs, a cutting-edge e-learning platform, provides industry-relevant courses to help learners upskill and advance their careers. Despite offering valuable educational content, the platform faced difficulties in attracting and converting leads efficiently. To overcome these challenges, Stack Info Labs partnered with SwitchHigh to develop a dynamic website and an optimized lead generation funnel, designed to increase student enrollments and engagement.
CHALLENGES
Before working with SwitchHigh, Stack Info Labs struggled with:
- Unoptimized Website Experience: The existing website lacked responsiveness and had a high bounce rate due to poor UI/UX.
- Low Lead Conversion Rates: The absence of a structured lead generation funnel resulted in a low percentage of visitors signing up for courses.
- Inefficient Course Discovery: Users found it difficult to navigate the website and locate relevant courses, leading to drop-offs.
GOALS
SwitchHigh identified key objectives to enhance Stack Info Labs’ digital performance:
- Develop a High-Performance E-Learning Website: Build a dynamic, mobile-friendly platform with a seamless user experience.
- Implement a Lead Generation Funnel: Optimize the user journey to capture and nurture leads effectively.
- Improve Course Discoverability: Streamline navigation and search functionality to help users find relevant courses easily.
RESULTS
BEFORE
Low
Website Traffic
Less
Course Enrollments
Less
Return on Investment
High
Bounce Rate
AFTER
+120%
Organic Traffic
+70%
Course Enrollments
4.2x
Return on Investment
-30%
Bounce Rates
SWITCHHIGH'S STRATEGY
SwitchHigh executed a strategy tailored to Stack Info Labs’ unique needs:
- 1. Dynamic Website Development
SwitchHigh redesigned and optimized Stack Info Labs’ website to enhance both usability and performance. The load time was significantly reduced from 4.5 seconds to just 1.9 seconds, leading to improved retention rates. The platform was made fully responsive, resulting in a 40% boost in mobile conversions. To further improve user experience, an intuitive course categorization system was implemented, making it easier for users to discover and navigate through available courses. Additionally, a secure and seamless payment gateway was integrated to ensure a hassle-free enrollment experience. - 2. Lead Generation Funnel Implementation
To boost student enrollments, SwitchHigh developed an automated lead funnel that delivered impactful results. High-converting landing pages were designed with persuasive copy and clear calls-to-action, leading to a 55% increase in sign-ups. Automated email nurturing sequences were implemented to engage potential learners and drive them toward enrollment. Through continuous A/B testing across various funnel stages, the cost per lead was reduced by 30%. Additionally, retargeting campaigns were strategically deployed to recapture interested users, further enhancing overall enrollment rates.
KEY TAKEAWAYS
Stack Info Labs’ transformation showcases the power of a well-structured digital strategy. By optimizing website performance and implementing an effective lead funnel, SwitchHigh positioned Stack Info Labs for sustained growth in the competitive e-learning industry.
SERVICES OFFERED
