INTRODUCTION
ABOUT
Indian Wanderlust is a premier travel company catering to adventure seekers and explorers looking for curated travel experiences across India. Despite offering exceptional travel packages, the brand struggled with low digital visibility, an outdated website, and underperforming paid marketing campaigns. With increasing competition in the travel industry, Indian Wanderlust needed a robust digital transformation and PPC strategy to enhance its brand presence, improve customer engagement, and drive more bookings.
CHALLENGES
Indian Wanderlust faced multiple challenges that hindered its ability to scale digitally and reach its target audience effectively:
- Outdated Static Website: The existing website lacked modern UI/UX, had poor navigation, and was not optimized for conversions.
- Low Online Visibility: Poor search rankings and lack of structured PPC campaigns resulted in minimal website traffic and bookings.
- Inefficient Ad Spend: Previous PPC efforts were generating high cost-per-click (CPC) but low conversion rates, leading to wasted advertising spend.
- Unoptimized Landing Pages: The landing pages lacked persuasive content, compelling CTAs, and structured conversion paths, reducing lead generation efficiency.
SwitchHigh identified these bottlenecks and implemented a data-driven strategy to address them through a complete website overhaul and paid marketing revamp.
GOALS
To position Indian Wanderlust as a leading digital-first travel brand, SwitchHigh focused on achieving the following objectives:
- Website Revamp & Digital Transformation – Develop a fast, mobile-friendly, and conversion-optimized dynamic website to enhance user experience and engagement.
- PPC Campaign Optimization – Launch high-ROI Google Ads and Meta Ads campaigns to increase brand awareness, drive bookings, and reduce acquisition costs.
- Conversion Rate Optimization (CRO) – Implement landing page enhancements, persuasive content, and A/B testing to improve lead generation.
- Performance Analytics & Tracking – Use advanced tracking tools to monitor user behavior and refine campaigns for continuous growth.
RESULTS
BEFORE
Low
SEO Ranking
Low
Website Traffic
Less
Lead Conversions
Low
Return on Ad Spend
High
Cost Per Acquisition
Low
User Experience
AFTER
1st page
SEO Ranking
+120%
Website Traffic
+40%
Lead Conversions
3X
Return on Ad Spend
+60%
Cost Per Acquisition
High
User Experience
SWITCHHIGH'S STRATEGY
- 1. Digital Transformation & Website Development
SwitchHigh redesigned Indian Wanderlust’s website into a dynamic, high-performance travel booking platform. The transformation focused on:
- Mobile-Optimized & Responsive Design: Ensured seamless navigation and usability across all devices.
- User-Centric UI/UX: Improved menu structures, page layouts, and interactive elements for a frictionless booking experience.
- Dynamic Content Management System (CMS): Enabled real-time package updates, blog publishing, and itinerary customization.
- SEO-Optimized Pages: Structured all pages with keyword-rich content, meta descriptions, and schema markup to improve search rankings.
- Lead Capture Mechanisms: Integrated lead forms, chatbot support, and click-to-call buttons to increase inquiries and conversions.
The new website not only improved engagement metrics but also provided a strong foundation for paid campaigns to drive high-quality traffic. - 2. High-Performance PPC Marketing
SwitchHigh implemented data-driven PPC campaigns on Google and Meta platforms to attract high-intent travelerslooking for curated experiences. The strategy included:
- Google Search & Display Ads: Targeted high-commercial intent keywords like “best budget trips in India” and “customized travel packages” to capture potential leads.
- Meta (Facebook & Instagram) Ads: Designed engaging video and carousel ads showcasing travel packages, customer testimonials, and limited-time offers.
- Geo-Targeted Campaigns: Focused on high-conversion regions based on Indian Wanderlust’s most popular travel destinations.
- Retargeting & Lookalike Audiences: Engaged past visitors and similar audience profiles with exclusive deals to boost repeat bookings.
- A/B Testing & Budget Optimization: Continuously tested ad creatives, landing pages, and CTA placements to improve conversion rates while reducing CPC.
This laser-focused PPC strategy helped maximize ROAS (Return on Ad Spend) and optimize cost-per-acquisition (CPA), leading to more efficient marketing spend.
KEY TAKEAWAYS
- A Dynamic Website is Key: A well-optimized website serves as the foundation for digital marketing success, improving engagement and conversions.
- PPC Success Requires Continuous Testing: Data-driven campaign structuring and A/B testing are essential for maximizing ROAS.
- SEO & PPC Work Hand-in-Hand: A hybrid approach of organic and paid marketing delivers sustainable, long-term results.
SERVICES OFFERED
