INTRODUCTION
ABOUT
HodoGo Holidays is more than just a travel company—it’s a vibrant community for wanderlust-driven explorers seeking budget-friendly, well-curated travel experiences. From adrenaline-pumping treks and scenic adventures to immersive cultural tours, HodoGo Holidays is committed to making travel accessible, inclusive, and memorable for all types of adventurers.
Despite offering exceptional travel packages, HodoGo Holidays faced challenges in brand positioning, digital visibility, and booking conversions. To overcome these challenges, they partnered with SwitchHigh, a leader in rebranding, pay-per-click (PPC) advertising, and SEO services for travel businesses.
CHALLENGES
Before engaging with SwitchHigh, HodoGo Holidays struggled with:
- Brand Identity Issues: The company’s brand message lacked clarity and consistency across its website and social media platforms.
- Poor Search Visibility: HodoGo Holidays ranked on the 7th page of search engine results for key travel-related keywords, limiting organic traffic.
- Low Conversion Rates: Despite receiving some website visits, users were not converting into paying customers due to ineffective landing pages and unclear calls-to-action (CTAs).
- Inefficient Advertising Spend: The company’s PPC campaigns were under-optimized, leading to high costs and low returns.
GOALS
SwitchHigh identified the following objectives to help HodoGo Holidays achieve its business goals:
- Rebranding: Create a cohesive and recognizable brand identity that reflects HodoGo Holidays’ mission and values.
- SEO Optimization: Improve search engine rankings to achieve first-page visibility for high-intent keywords.
- PPC Optimization: Develop and manage cost-effective, high-conversion PPC campaigns to drive bookings and inquiries.
- Conversion Rate Optimization (CRO): Redesign landing pages and optimize CTAs to improve user experience and increase conversion rates.
RESULTS
BEFORE
7th page
SEO Ranking
Low
Organic Traffic
Low
Conversion Rate
Less
Online Bookings
High
Cost-Per-Acquisition
Weak
Brand Identity
AFTER
1st page
SEO Ranking
200%
Organic Traffic
+45%
Conversion Rate
+60%
Online Bookings
-30%
Cost-Per-Acquisition
Strong
Brand Identity
SWITCHHIGH'S STRATEGY
SwitchHigh executed a multi-pronged strategy tailored to Hodogo Holiday’s unique needs:
- 1. Comprehensive Rebranding
SwitchHigh developed a refreshed brand identity for HodoGo Holidays to help it stand out in the crowded travel industry. The rebranding process involved crafting a new logo, color scheme, and typography that evoke a sense of adventure, trust, and inclusivity. A consistent brand voice and tone were also established for all marketing communications, emphasizing community-driven exploration and affordability. In addition, updated website copy and visual elements were created to align with the brand’s new identity. This cohesive branding strategy ensured that HodoGo Holidays' messaging resonated effectively with its target audience across all digital touchpoints. - 2. Advanced SEO Optimization
SwitchHigh conducted a comprehensive SEO audit to identify technical issues and uncover on-page optimization opportunities for HodoGo Holidays. The process began with extensive keyword research to target high-traffic, low-competition keywords related to travel, budget holidays, and adventure tours. On-page elements such as meta titles, descriptions, headers, and alt tags were optimized across all web pages to improve relevance and visibility. A robust content strategy was implemented, including the creation of pillar content and supporting blogs centered on key travel themes like “Best Budget-Friendly Treks in India” to build topical authority. Technical SEO improvements were also made, focusing on enhancing site speed, mobile responsiveness, and schema markup to boost search engine crawlability. Additionally, strategic internal linking was applied to guide users through the site seamlessly while strengthening page authority. - 3. Data-Driven PPC Campaigns
SwitchHigh revamped HodoGo Holidays’ PPC strategy to maximize return on ad spend (ROAS) through a series of targeted improvements. The campaigns were restructured by segmenting them according to travel package categories, allowing for more precise targeting of user intent. Ad copy was optimized with compelling, keyword-rich content and clear calls-to-action to boost click-through and conversion rates. Audience targeting was enhanced through segmentation and retargeting techniques, ensuring that users who had previously interacted with the website were effectively re-engaged. Continuous A/B testing was conducted on ad creatives, landing pages, and bidding strategies to identify what worked best and refine performance. Additionally, budget allocation was optimized by focusing spend on high-performing keywords and ad groups, significantly reducing wasteful expenditure. - 4. Conversion Rate Optimization (CRO)
SwitchHigh redesigned key landing pages for HodoGo Holidays to enhance the user journey and drive more bookings. The navigation was simplified to help users easily find and book travel packages without unnecessary clicks, creating a more intuitive browsing experience. Prominent, action-oriented calls-to-action (CTAs) were strategically placed throughout the landing pages to guide users toward conversion. To build trust and credibility, customer testimonials, trust badges, and secure payment icons were incorporated. Additionally, all landing pages were fully optimized for mobile devices to ensure a seamless experience for on-the-go travelers.
KEY TAKEAWAYS
HodoGo Holidays’ case study highlights the impact of a comprehensive digital marketing strategy encompassing rebranding, SEO optimization, and PPC management. By addressing technical, creative, and strategic challenges, SwitchHigh transformed HodoGo Holidays into a high-performing digital brand with increased visibility and bookings.
SERVICES OFFERED
