INTRODUCTION
ABOUT
Achchi Khabar, India’s pioneering anchor-based digital good news platform, offers diverse content centered on positivity and inspiration. The platform caters to an audience seeking uplifting news through shows like “Achchi Khabar Full Shows,” “It’s Different with RJK,” and “Achchi Khabar Inspiration.” Despite its rich content offerings, Achchi Khabar faced significant limitations due to a static website structure and poor search engine visibility.
To resolve these issues and enhance its digital presence, Achchi Khabar partnered with SwitchHigh, a leader in digital transformation and SEO services. With SwitchHigh’s expertise, Achchi Khabar transformed into a fully dynamic news portal, improving its user engagement and achieving a first-page ranking for its targeted keywords.
CHALLENGES
Before working with SwitchHigh, Achchi Khabar struggled with several technical and marketing challenges:
- Static Website Limitations: The platform’s static website hindered content updates and limited audience engagement.
- Poor SEO Performance: Achchi Khabar’s pages ranked on the 8th page of search engine results, leading to low visibility and minimal traffic.
- Limited Content Discoverability: Users found it challenging to navigate the site and explore new content categories.
- User Retention Issues: Without interactive features, users often exited the site after consuming a single piece of content.
SwitchHigh identified these challenges as opportunities for a complete digital transformation with a focus on SEO optimization, dynamic website development, and content restructuring.
GOALS
The project’s primary objectives were:
- Transform Static Site to Dynamic News Portal: Enable real-time content updates, improve user navigation, and enhance website speed.
- Achieve 1st Page SEO Rankings: Boost Achchi Khabar’s search engine performance to achieve first-page rankings for critical keywords.
- Enhance Content Discoverability: Implement interactive features and intuitive navigation to help users explore content effortlessly.
- Improve User Engagement: Increase session durations, reduce bounce rates, and drive repeat visits with better user experiences.
RESULTS
BEFORE
8th page
SEO Ranking
Low
Organic Traffic
Short
User Engagement
High
Bounce Rate
AFTER
1st page
SEO Ranking
150%
Organic Traffic
+40%
User Engagement
-25%
Bounce Rate
SWITCHHIGH'S STRATEGY
SwitchHigh executed a multi-pronged strategy tailored to Achchi Khabar’s unique needs:
- 1. Dynamic Website Transformation
SwitchHigh converted Achchi Khabar’s static website into a fully dynamic news portal using modern content management system (CMS) technology. This transformation allowed for seamless real-time updates, ensuring fresh and relevant content was always accessible. New features such as categorized content, related article suggestions, and a powerful search function enhanced content discoverability. The website’s backend was optimized for performance, ensuring faster page load times and mobile responsiveness to cater to diverse device users. - 2. Advanced SEO Optimization
SwitchHigh implemented a comprehensive SEO audit to diagnose technical issues, fix broken links, and optimize meta descriptions, title tags, and alt attributes. Keyword research was conducted to identify high-traffic, low-competition keywords related to positivity, inspiration, and sustainable living—core themes for Achchi Khabar. Long-tail keywords were prioritized initially to capture niche audiences and build authority. Once search rankings improved, SwitchHigh targeted competitive, high-volume keywords for sustained growth. On-page SEO improvements included internal linking strategies to enhance topic clusters and content relevance. - 3. Content Strategy Optimization
SwitchHigh revamped Achchi Khabar’s content strategy to align with SEO best practices. New, keyword-rich content was developed for popular categories like “Achchi Khabar India” and “Achchi Khabar Sustainability.” Pillar pages were created to act as central hubs for core topics, improving topic relevance and search visibility. By ensuring content was optimized for both search engines and user intent, Achchi Khabar experienced improved discoverability and engagement across its platform. - 4. User Engagement Enhancements
Interactive features such as wish lists, social sharing buttons, and commenting systems were integrated to foster community engagement. Behavioral tracking insights helped identify popular content, enabling SwitchHigh to recommend similar stories and drive further user interaction.
KEY TAKEAWAYS
SwitchHigh’s expertise in dynamic website transformation and SEO optimization proved instrumental in achieving Achchi Khabar’s business goals. The integration of modern CMS technology enabled faster content updates and better user experiences, while advanced SEO strategies elevated the platform’s visibility on search engines.
This case study highlights the importance of tailored digital marketing solutions that address both technical and content-related challenges to drive long-term growth.
SERVICES OFFERED
